The 4B Wild West Bike Rally was created to bring awareness and assistance to those battling cancer here on the South Plains.

One of my favorite activities during this four-day event is the F**k Cancer Ride that takes place every Saturday of the rally. There's not a better sight/feeling than that of hundreds of riders making the 40 mile ride from Lubbock out to Brownfield, Texas in support of loved ones or total strangers in the fight against cancer.

The 10th Annual Cancer Ride 2 Remember  will get started from The Library Bar  on Saturday, July 28th at 10 a.m. There will be live music, a poker run, and of course a few Bloody Mary cocktails for those who might have had too much fun the night before with Saving Abel.

We'll leave The Library Bar at 1 p.m. and make our way out to Country Club Rd. for the Jackyl show on a Saturday night in Brownfield, TX!

Go here for details on the FMX Threesome Ticket package and everything you need to know about the 10th Annual 4B Bike & Music Fest.