Contact Us

Butts of Beach Volleyball Stars Now Being Used as Ad Space

Beach Volleyball Stars with QR Codes on Bikini Bottoms
Betfair

When it comes to sponsorship opportunities in pro sports, putting ads right on the athletes means more eyes on your brand. With NASCAR, sponsors can cover a whole jumpsuit with logos and slogans. But with a sport like beach volleyball, skimpy uniforms mean sponsors need to work extra hard to make an impact. Gambling company Betfair is getting more bang for their buck by putting scannable QR codes on the rear of players’ bikini bottoms.

The codes, when scanned with a smartphone, will take fans to Betfair’s site.

Britain’s top beach volleyball duo Zara Dampney and Shauna Mullin recently struck a five figure deal with the company to give exclusive barcoding rights to their butts. As Betfair rep Andy Lulham explained:

“As far as we’re aware, this is the first time QR codes have been used in in-play sports advertising, and what better way to test its effectiveness than by putting them on one of the places that is likely to get photographed the most.”

A bum deal? Hardly.

bikini ad
Betfair

[via Adweek]

More From FMX

Best of the Web

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://kfmx.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on Lubbock's Rock 94.5 quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here

Register on Lubbock's Rock 94.5 quickly by logging in with your Facebook account. It's just as secure, and no password to remember!