My first clue should have been the name "Snuffy".  Nothing good happens to anyone or anything named "Snuffy".  Check out this report on "Snuffy The Seal".

YouTube

This is pretty edgy "Shark Week Promo".  In fact, I think it might even be a little upsetting to kids.  Go ahead and have the kids leave the room and laugh your ass off. I think you may just watch this one more than once.  Best of all, play it for another adult who has is gullible enough to think this is a real news report.  Have fun!