The latest single from In This Moment that's garnering some attention due to its name should gather some more attention thanks to the lyric video as well. Why? Well click through and find out.

Alongside the fact that the song is entitled "Whore" we also have Maria Brink clad in nothing but a dunce cap and some tattoos. If that doesn't get attention I don't know what will.

Brink says the song name has the meaning "Women Honoring One Another Rising Eternally" instead of the negative connotation. The new song is off of the band's fourth album Blood released back in 2012.

Now, check out the lyric video...