Let's jump ahead five years from now. It's time for the VH1 "I Love 2014" special. They will have a hack comedian talking while they roll footage of people dumping buckets of water over their heads and say "remember the ice bucket challenge?", then unfortunately they will probably say, "sadly ALS is still a thing" (yes I have hope they will find a cure, but if we were on the cusp of solving it it five years, we'd probably know).
Anyways, I'm a huge fan of giving all you can back to the world. I'm not so much of a fan of gimmicky stuff.