Shrinking Budgets Are Actually Good For Music Videos [VIDEO]
We've reached the era of the "Lyric Video" and I'm totally fine with that. Nowadays bands, or even their fans are releasing relatively inexpensive videos when their songs first come out, then deciding whether to make a full blown video. I think the full blown videos are for the most part useless and in many cases can just ruin a song for you.
Let's do a little exercise here. Think of the Soundgarden song "Black Hole Sun". It's almost impossible to do so without bringing up images from their iconic video. Now, when I think of one of my teenage faves, Blue Oyster Cult's "Don't Fear the Reaper" I think of where I was living, who my friends were, and so on. Music used to cement you to a place and time, whereas music videos made you think of, you guessed it, music videos. The beauty of music is applying it to your own life journey. Finding out, via a video, that someone else has a totally different "vision" for the song can kind of ruin it.
In the end, give me a lyric video or maybe a live performance video and that's enough for me.