First off, I'm not saying "Lubbock Sucks". You can make that determination on your own. There's good and bad everyplace. For instance, could make a list about Austin and put "traffic" at the top of the list. The second part is, I'm going to focus on the stuff that is within our control. That means, I'm not going to put dust storms or lack of water on this list. This is all stuff we could change if we wanted to.