Wow. Heathen & I were just talking about this one the air. The people behind the Superbowl, the folks who bring you "March Madness" and others have been so protective of their little trademarks that it is burdensome. You have to be so careful to use those phrases because they have a team of lawyers whose job is to squeeze every single penny out of every one of those words. The new Samsung commercial has fun with the problem. More after the jump.