Texas Tech will make an ass of itself very soon. The Plains Cotton Cooperative has announced a new line of "game day jeans". But Tech isn't the only school represented. Officials made the following statement:
"Our initial offering will bear the logos of Auburn University, Texas Tech University and the University of Alabama, and they should be available in early- to mid-February”
via PCCA Introduces GAMEDAY Jeans for University Students, Alumni and Fans - Plains Cotton Cooperative Association.
The jeans should run about $50 and will be available in a variety of styles. Get some helpful jeans information and a cool ZZ video after the jump.