Texas Tech will make an ass of itself very soon.  The Plains Cotton Cooperative has announced a new line of  "game day jeans".  But Tech isn't the only school represented.  Officials made the following statement:

"Our initial offering will bear the logos of Auburn University, Texas Tech University and the University of Alabama, and they should be available in early- to mid-February”

via PCCA Introduces GAMEDAY Jeans for University Students, Alumni and Fans - Plains Cotton Cooperative Association.

The jeans should run about $50 and will be available in a variety of styles. Get some helpful jeans information and a cool ZZ video after the jump.

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