Wow. Heathen & I were just talking about this one the air.  The people behind the Superbowl, the folks who bring you "March Madness" and others have been so protective of their little trademarks that it is burdensome.  You have to be so careful to use those phrases because they have a team of lawyers whose job is to squeeze every single penny out of every one of those words.  The new Samsung commercial has fun with the problem.  More after the jump.



Okay so Paul Rudd & Seth Rogen play 'pitch writers' in this little vignette.  THIS is exactly what it's like to try to promote fun around big sports these days.  Also, note that Rudd looks baked out of his freakin' mind.  Check it out: