In July of 2018, rumors started heating up about Braum's Ice Cream & Dairy Store buying some land in Lubbock. There were reports that the company purchased land at 128th and Indiana along with 83rd and University. While those may be future locations, the first Braum's in Lubbock is going to one of the fastest growing areas of the city.

According to Lubbock In The Loop, Braum's will open their first location at 79th and Milwaukee. When it will open is still unknown, and whether there are plans to build other locations is also unknown.

Braum's has over 300 locations in Texas, Oklahoma, Kansas, Arkansas, and Missouri. They serve breakfast, lunch, and dinner. And, of course, they have ice cream. Some locations have a store and bakery.