Lori grew up in the Texas Panhandle. It will always be home. She loves the people and the community. Lori has been in Amarillo radio 28 years. She started her radio career at the One 91.1 and in the Broadcasting Department of West Texas A&M University. One of the things that her mentor, Dr. Leigh Browning drilled in her head was the pronunciation of W. "It's not dubya, it is double u." Her love for the radio and country began at an early age. She used to sit in her grandmother's kitchen floor. Her grandmother would turn up the radio and get to cooking or baking. Lori was either going to become a chef or on the radio. You know which one she chose. When she's not working she enjoys spending time with her family going to events, concerts, museums and going on road trips. If she has some extra time you can find her curled up with a good book escaping to another world for a bit. If you have any great book suggestions don't hesitate to email her a list.
Lori Crofford
April’s Most Wanted: Help Authorities Hunt Down this Texas Criminal
The Texas DPS needs your help in tracking down this most wanted fugitive.
The Fattest City in the United States is in Texas
Texas is home to the most obese city in the country.
Deadly Danger Lurking in Your Spice Rack! Popular Seasoning Could Kill Those with Certain Allergies
A popular seasoning is being recalled.
This County in Texas Tops the List for Sex Offenders
The number of registered sex offenders in Potter County has increased over the past year.
RECALL ALERT: This Cheddar Could Make You Sick or Worse
An E. Coli outbreak has been link to a particular cheese in Texas and other states.
This is The Most Haunted Prison in Texas
This former 112 year old prison in Texas seems to have ghosts of its own lingering in the halls, walls and buildings.
Authorities Need Your Help Tracking Down the Most Wanted Female in Texas
The most wanted female in Texas has been on the run since 2009.
This Historic Home and Former Bed and Breakfast is For Sale in Amarillo
Discover the historic Galbraith House in Amarillo, Texas - a stunning Colonial-style residence with a rich historical background.
Pancho’s Mexican Buffet Rides Again in These Texas Cities (We Hope)
When was the last time you had a chance to "raise the flag" and get a taco? Pancho's Mexican Buffet needs to return to our city!
This is How Much Your Christmas Lights are Costing You in Texas
If your home is decked out with Christmas lights, here's the jump in costs you can expect on your bill.
End of an Era: Amarillo’s Cherished Jewelry Store Bids Farewell After 67 Years
After 67 years, this longtime Amarillo jewelry store is closing for good.
Driving Dangers on I-27: Navigating Amarillo’s Construction Zone and Darkened Interstate Amidst Broken Lights
If you have driven I-27 between Georgia and Downtown, then you know it is dangerous and dark with all the construction.