What Happened To Maxim Magazine?

I was one of the first subscribers to Maxim. I remember the very first issue with Christa Miller from the Drew Carey show on the cover. It established the model of hot celebrity cover girls.  I had something like the first five years collected without missing an edition. Back in they day it was easy to describe the magazine.  It was like Playboy with clothes on meets National Lampoon. The magazine was all hot women, off-the-wall advice ("How to survive a bear attack") and great humor.  Sadly that magazine sailed off into the sunset many moons ago.

"Just cancel your subscription". Oh, I've tried, but somewhere along the line they sold their  subscription department to a third party who is practically impossible to track down. I've just been seeing a charge on my credit card ever three years, and I've forgotten the last two time around to cancel. Fortunately that card number has changed, so I know I'm somewhere near the end of the run with these guys.

The current edition lists this as the stories: CharlI XCX, Kurt Cobain, Tame Impala, Rae Sremmurd, FKA Twigs, Alison Wonderland, DEJ Loaf, Say Lou Lou, Kris Kristofferson, Giorgio Moroder.  Huh?  What the hell?  Eliminate anything with the letter K and I'm completely lost here.  And keep in mind that the stuff thats on the cover, the stuff meant to sell the magazine. Say what you want about me being out of touch with music or whatever, but when did it become an alternative music magazine? That's the problem, they no longer know what they are. Some months they ape the style of GQ and some months seem to be nothing but reviews of high end gadget. This edition I'm talking about has a crossword puzzle on the last page?

All of this would be fine if the magazine still had a sense of humor, but apparently they take themselves way too seriously to crack wise.  Instead now I get to read about $500 headphones (headphones have been a part of my life for 35 years, thats how I know to never spend more than $25 for them).

It just sucks that the wit and fun of the original magazine left. I don't even know why they kept the name. It was the hippest, most quotable and sexiest monthly for many moons. Rest in peace my old friend.