The Texas Longhorns are currently the only Big 12 school with their own channel, and that allows them to dominate the market. But those days have come to a crashing halt.

It's not a full-fledged ESPN channel, but if you have a Roku device or Apple TV, you can now have your very own Texas Tech Athletics channel.

The digital media partner for the Texas Tech Athletics Channel is SIDEARM Sports, and they provide the Red Raider faithful with these platforms to enjoy live events and content.

You can find the channel on your Apple TV or Roku device by searching 'Texas Tech.'

"This is a progressive step as we continue to expand our digital footprint," Senior Associate Athletics Director for External Operations and Strategic Communications Robert Giovannetti said in a press release from the Athletic Department. "Texas Tech Athletics is producing some of the best digital content in the country, and we hope that all Texas Tech fans will take advantage of these new platforms."

Talk 1340 has an app, too! Download it here.

The Texas Tech Athletics Channel isn't free, but if you've cut cable already, it's an easy option to ensure you can keep up with Texas Tech. All it takes to run the app is an active TexasTech.TV subscription. You can purchase the subscription here, then log into the app on your Apple TV or Roku Device.

So, what will be available on the Texas Tech Athletics Channel?

According to TexasTech.com:

Tech will broadcast many of its Olympic sports on both apps as well as all home baseball and softball games not carried via the Big 12 Conference's television partners in ESPN and FOX Sports or through Tech's third-tier rights agreement with FOX.

 

Live press conferences and coaches' radio shows will also be available on both devices along with behind-the-scenes content such as Chris Beard's weekly "Fireside Chat" series and mic'd up features on new head football coach Matt Wells and his staff.

 

Game-by-game broadcast information can be found on each sport's schedule page at TexasTech.com. A comprehensive list of upcoming live events can also be found at TexasTech.Tv.

This is a great idea and something that I think is a logical progression with how things are moving in media. Cable is less important that it's ever been and streaming is king, so why not steal your own eyeballs if you're Texas Tech. And now it's that much easier to get it on your TV. It's also pretty much a guarantee that you're going to get a solid product, because the Texas Tech media team is one of the best in the country.