We have all seen trucks around town towing a trailer with a huge water tank with a phone number advertising they are a mobile carwash. Great small business for a young person, I am sure there is a good deal of money to be made if a person can build up a client base, right?

Another thing that would be very helpful is a catchy name that will stick in a person's head as they drive so they can remember who to call for such a service, right again, right?

So, today as I was driving home from work I saw a young man with just such a trailer and on the water tank there was the last name of the young man, a phone number and the words "Best Mobal Wash..."

Hmmm, I wonder was this a marketing move to help people remember the name.