Lori grew up in the Texas Panhandle. It will always be home. She loves the people and the community. Lori has been in Amarillo radio 28 years. She started her radio career at the One 91.1 and in the Broadcasting Department of West Texas A&M University. One of the things that her mentor, Dr. Leigh Browning drilled in her head was the pronunciation of W. "It's not dubya, it is double u." Her love for the radio and country began at an early age. She used to sit in her grandmother's kitchen floor. Her grandmother would turn up the radio and get to cooking or baking. Lori was either going to become a chef or on the radio. You know which one she chose. When she's not working she enjoys spending time with her family going to events, concerts, museums and going on road trips. If she has some extra time you can find her curled up with a good book escaping to another world for a bit. If you have any great book suggestions don't hesitate to email her a list.
Lori Crofford
Texas Bride-to-Be Seeks Help to Find Mother’s Wedding Dress Lost in Amarillo
Bride-to-be is asking for help in locating her mother's wedding dress after it was lost in Amarillo.
Texas Buc-ee’s Employees Rewarded for Reporting Theft Among Co-Workers?
One of the world's largest convenient stores may pay their employees to report co-worker theft.
Iconic Amarillo Restaurant Bids Farewell After 38 Years
This beloved Amarillo restaurant is saying goodbye after 38 years.
Is It Illegal to Sleep at a Texas Rest Area?
Looking to catch some ZZZ's but don't want to pay for a hotel? You may be breaking the law in Texas if you sleep here.
The Heat is On for This Most Wanted Fugitive in Texas for July
This fugitive is the most wanted man in Texas for July. If you have any information on the whereabouts of this man you could earn a reward.
US Marshals Need your Help Hunting Down this Most Wanted Man from Texas
The U.S. Marshals Need your help in finding this escaped Texas inmate.
Kangaroo Killed on Amarillo’s I-40 Over the Weekend
A driver spotted a kangaroo hopping down I-40 over the weekend.
Rogue Kangaroos Run Loose in Several Texas Cities
Apparently kangaroos like going rogue in Texas.
Texas is Home to 2 of the Worst County Jails in the United States
If you are thrown in jail, you don't want it to be in these two Texas jails.
Pancho’s Mexican Buffet Rides Again In These Texas Cities
When was the last time you had a chance to "raise the flag" and get a taco? Pancho's Mexican Buffet needs to return to our city!
Discover This Texas Hidden Gem: An Unforgettable Tour of Boerne’s Underground Beauty
It's time to road trip to South Texas to check out this beautiful hidden gem in Boerne, Texas.
The Unnerving Mystery of a Texas Woman Who Vanished, Returned, Then Vanished Again
A missing Texas woman missing since 1993 was possibly found 28 years later.