Bed Bath & Beyond Is Back, But Will It Return To Texas?

July 30, 2023, marked the end of an era. It was the date the very last Bed Bath & Beyond retail store closed after the chain filed for bankruptcy, after a decline in profitability that led to the company getting stingy and strict with its famous coupons, which nobody liked.

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Now, Bed Bath & Beyond is back, with a slightly different name, Bed Bath & Beyond Home. And they promise to honor their coupons, even the ones from years ago!

Where Is The New Bed Bath & Beyond Home Store?

According to USA Today, the new brick-and-mortar store, located in Nashville, Tennessee, opened on Friday, August 8th, with the first 25 customers receiving a free mattress.

What Shoppers Can Expect From the New Bed Bath & Beyond

This store, and other future stores, will be smaller than the ones we remember idling through in years past. Bed Bath & Beyond will still focus on an online-first approach (as many chain retailers do). However, for customers who like to see/ feel/experience things in real life before purchasing them, this will be a big win.

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Is Bed Bath & Beyond Planning a Texas Comeback?

There is no word yet on where future stores will open; however, I believe that Texas is a perfect state for the resurgence of Bed Bath & Beyond.

Texas has always been incredibly business-friendly, and individuals at the top of corporate food chains certainly appreciate the absence of a state income tax.

Texas also has plenty of space, especially in the type of mid-size markets/ towns this model would likely thrive in. Tennessee was a good choice for an inaugural comeback store, but BB&B should certainly look to the Lone Star State when it begins expanding.