Lubbock Now Has A Spot To Try The Viral Soft Serve Margarita

The jingle says "Teddy Jacks is the place for fun," (I never forget a jingle), and now it's the place to grab a soft serve margarita- arguably 2026's "Dubai chocolate."

What Is A Soft Serve Margarita?

A soft-serve margarita is a modern frozen cocktail that blends classic margarita flavor: tequila, lime juice, and orange liqueur, into a rich, velvety drink served from a soft-serve machine. Compared to traditional frozen margaritas with their icy, slushy texture, this version is smoother and creamier, with a consistency similar to a spiked fruit sorbet or a boozy soft-serve treat. They are very TikTok-trendy right now because they do photograph quite well.

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How Are They Made?

After the ingredients are blended into a smooth base, the mixture is transferred to a soft-serve or frozen cocktail machine, where it is simultaneously churned and frozen. This continuous motion helps minimize the formation of large ice crystals, creating the drink’s signature creamy, airy texture.

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Because alcohol freezes at a lower temperature than water, achieving the ideal consistency requires careful formulation. Excess tequila can prevent the mixture from freezing properly, while too little alcohol may produce a texture that is overly firm or icy. To maintain a smooth finish, many recipes adjust the alcohol content slightly or incorporate additional sweeteners to improve texture and stability.

The finished cocktail is richer and silkier than a traditional frozen margarita, with a consistency that resembles frozen citrus soft serve or a whipped frozen dessert rather than a standard slush-style drink.

My Body Is Ready. Where Do I Go For This Luxury Treat?

Teddy Jacks is located at 7205 Milwaukee Ave. They recently posted that they have a variety of flavors to try. So far, that is the only place I'm aware of to get one in Lubbock (that could change quickly). Otherwise, they are popular in other spots all over Texas, including these beauties in San Antonio: