Lubbock’s Favorite Taco Shop Is A 2025 USA Today Restaurant Of The Year

What happens when you combine the best tacos in Texas paired with excellent barbeque, homemade pan dulce, and just the best vibes on the planet?

You get Jimenez y Friends, of course.

Pictured above: The "Three Amigos Plate" which is my favorite. 

Jimenez y Friends are no strangers to accolades from prestigious sources. They were recently listed among the top 50 best tacos in Texas by Texas Monthly- which takes Texas cuisine very seriously.

Now they have yet another source of pride: they are now a USA Today Restaurant of the Year for 2025.

You would think this amount of attention from the most elite foodies would go to someone's head. But I can assure you that the family that makes Jimenez y Friends so special are the nicest people in Lubbock, Texas.

And it's a kindness that transcends normal positive customer service. The "friends" in Jimenez y Friends includes their customers, who they treat like family. They are also extremely active in supporting other local, family-run businesses.

They've even gone so far as to make a local DJ cry happy tears because they hung up her article in their restaurant (luckily I made it to my car first).

Of course, when you are hungry, a place having awards and being nice are probably not your first criteria in selecting a restaurant. You probably want something delicious, generous, satisfying, and affordable- all made with high-quality ingredients and served with a smile.

That's Jimenez y Friends, too.

SEIZE THE DEAL! Click here for half off your next order at Jimenez y Friends!

You can thank me later for the recommendation.