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A Lufkin, Texas bakery called Confections recently lost a huge cookie order for posting a photo of a rainbow-colored heart cookie with the words "Love is Love."

That's really innocuous and tame, but some bigot decided to cancel their 5-dozen cookie order that had already been made.

From Confections' Facebook page:

Today has been hard. Really hard. We lost a significant amount of followers because of a rainbow heart cookie we posted. We received a very hateful message on our business page canceling a large order (5dz) of summer themed cookies for tomorrow morning (that we just finished decorating) because of a rainbow heart cookie we posted. My heart is heavy. Honestly I never thought a post that literally said more love less hate would result in this kind of backlash to a very small business that is struggling to stay afloat and spread a little cheer through baked goods. So. If you love our cookies we will have an over abundance of them tomorrow. Hopefully tomorrow will be better.

Confections did not plan on going viral, they simply wanted to communicate that they would have plenty of extra cookies available in the store. Now, to my delight, they are having difficulties keeping any cookies in the store, as they have received an outpouring of love and support.

As you can see from their Facebook page, there's now a line literally down the street for their cookies:

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