Visit Lubbock Should Take Lessons From the Cultural District

Visit Lubbock, the official convention and visitors bureau for the city, created a video that has been criticized for not having enough representation of the diverse population which makes up Lubbock.

The organization should take some pointers from the Lubbock Cultural District group, whose motto is "Never Flat."

LCD released a video on Wednesday, Dec. 18th featuring a much better sampling of the people that live in Lubbock. Even though the Lubbock Cultural District is focused on a geographic area in the city, the effort to promote the district is far better than that of the local visitors bureau.

Watch below and tell us what you think.