When you think of the richest person in Lubbock, you're probably thinking big business, luxury cars, diamonds, and the whole nine yards. Someone with boocoos of cash, more than enough to never even have noticed egg prices over the past few years.

But I don't think that guy is actually the richest person in town.

Lubbock Rich

I think the richest person in Lubbock is someone whose phone doesn't stop buzzing from people who genuinely want to talk to them.

They walk into a restaurant and instantly see 3 people they know before even making it all the way to their table.

Read More: What Makes Someone A Local Celebrity In Lubbock?

It's the grandmother with a packed house on Thanksgiving, stressed that she won't have enough chairs for everybody.

Real Value

The richest person in Lubbock isn't sitting around collecting cash. They are collecting memories with the people in their lives who matter most. They are spending their time connecting with others in a world where a lot of us feel extremely disconnected.

The richest person in Lubbock is the person you can call when you get good news, and also call when you get bad news.

Real Love is Priceless

Money is fantastic. We all need it. It can buy you tons of things. But it can never buy you a lifelong best friend. It can't buy you inside jokes with your cousins. It can't buy you neighbors who feel more like family.

Some of the richest people I know in Lubbock haven't even realized it yet.

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