Okay, we're calling it "The 12 Dogs Of Christmas," but what it is, is twelve chances to win cool stuff for your dog.

We are so excited about the Urban Pet Market & Boutique. In fact, the minute you get done reading this you need to pop over to their Facebook page and check out the cool photo op they have for pets.

So, we've got 12 prizes for the 12 Dogs of Christmas. The first 11 winners will score a 15-pound bag of Truvida Dog Food, with the 12th winner scoring a $100 gift certificate.

Listen in to The RockShow (and Pistachio the Prize Goat) in the mornings for your chance to win. Make sure you visit our friends at the Urban Pet Market at 4505 98th Street, Suite #240.