Tory Burch, Creations, And Five New Retailers Opening At South Plains Mall

If you haven't been to South Plains Mall lately, you might be surprised by some of the new businesses popping up.

And no, I'm not talking about another place to buy a phone case. Although, let's be honest, there's probably always room for one more of those.

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South Plains Mall has announced several new retailers and attractions, including a luxury fashion brand at Dillard's, a boutique specializing in desert-inspired clothing, a chocolate shop featuring a viral internet sensation and even a place where you can test your luck with claw machines.

With the holiday shopping season approaching, the mall is making some changes that could give Lubbock shoppers a few more reasons to visit.

Tory Burch Is Coming to Dillard's at South Plains Mall

Probably the biggest name in the announcement is Tory Burch, the luxury fashion brand known for its designer handbags, shoes, accessories and clothing.

South Plains Mall says Tory Burch is being introduced at Dillard's, giving Lubbock shoppers access to a brand that previously might have required a trip to a larger shopping market or an online order.

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For anybody unfamiliar with Tory Burch, the company was founded in 2004 and has become one of the more recognizable names in American designer fashion.

And yes, if you've ever wondered why some handbags cost more than your first car, this might be a good opportunity to do some research.

Creations Brings Desert-Inspired Fashion to Lubbock

Another addition is Creations, a boutique that describes its style as a "Boutique in the Desert."

The company operates 15 locations across Texas, Colorado, Arizona and California, with clothing and accessories influenced by the Sonoran Desert.

Think bohemian fashion, distinctive patterns, interesting accessories and styles you probably won't find hanging on every other rack in town.

Creations will also offer personalized styling assistance from employees who can help shoppers put together outfits.

So, if your wardrobe could use something beyond the same three shirts you've been rotating since 2019, here's another option.

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Pretty Girls Nail Bar and Gift Garden Offer Something Different

Two more specialty businesses are joining the mall's retail lineup.

Pretty Girls Nail Bar will focus on fashionable press-on nails, offering shoppers different designs and styles without necessarily committing to the same look for weeks.

Press-on nails have become increasingly popular, particularly with people who like changing their nail designs frequently.

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Meanwhile, Gift Garden will specialize in whimsical artificial floral arrangements.

Unlike traditional flowers, these arrangements don't need water, sunlight or somebody remembering to take care of them.

Which, speaking as someone who has managed to kill plants that were supposedly impossible to kill, sounds like a pretty good selling point.

The arrangements are designed as gifts for birthdays, anniversaries and other special occasions.

Woman's hands with white and pink heart-designed nails

ChocoJoy Is Bringing the Viral Dubai Chocolate Trend to Lubbock

Here's one that might get some attention.

ChocoJoy is joining South Plains Mall with chocolate-covered fresh fruit and a variety of toppings.

The business is also embracing the viral Dubai chocolate trend, which has become a social media sensation.

If you've somehow missed it, Dubai-style chocolate is generally associated with rich chocolate, pistachio cream and crispy pastry filling. Videos featuring the candy have attracted enormous attention online.

The mall's announcement doesn't specify ChocoJoy's complete menu, but it does promise fresh fruit drizzled with chocolate and topped with different add-ons.

In other words, there's another place in Lubbock where you can convince yourself you're making a healthy decision because there's fruit involved.

bowl of strawberry covered with chocolates

Kon-Ni-Chi-Claw Brings More Entertainment to South Plains Mall

Shopping isn't the only thing getting an upgrade.

Kon-Ni-Chi-Claw is bringing a collection of claw machines filled with prizes to the mall.

The attraction is designed for families, friends and even date nights.

You know those machines where you maneuver a claw over a stuffed animal, press the button and watch it slip out of the claw's grip at the very last second?

Yeah. Those.

Except now you'll have a new place to demonstrate your incredible confidence in a game that has probably humbled all of us at least once.

Row of colorful arcade claw machines with prizes

More Stores and Holiday Events Are on the Way

According to South Plains Mall Senior Marketing Manager Ashley Knox, the additions are part of an effort to expand the mall's shopping and entertainment options.

We are thrilled to continue evolving our retailer mix and providing our shoppers with exciting new shopping experiences

The mall also expects to welcome additional seasonal retailers and specialty merchants as the holidays approach.

Holiday activities, special events and visits with Santa are also planned.

The announcement did not provide specific opening dates or individual store locations for all the new businesses, so shoppers should check for updates before making a special trip.

For more information about the new retailers, upcoming events and holiday activities, visit South Plains Mall's official website.