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The J.T. & Margaret Talkington College of Visual & Performing Arts at Texas Tech has announced that they will be offering graduate and undergraduate arts entrepreneurship certificates for Spring 2022.

In a press release, TTU outlined that the certificate would consist of 3 courses. Those courses are foundation in arts entrepreneurship, arts entrepreneur marketing formula and a choice of elective.

Kim Walker, professor of music in Texas Tech's School of Music, said:

Learning entrepreneurial skills as an artist is critically important. Many artists go to college but never learn how to make a living as an artist. This program is designed to help students and professionals not only produce art but sell it and feel confident.

Last spring, I taught the foundation course as a test run, and students from a variety of backgrounds enrolled. I had theatre and music students, of course, but I also worked with business students, designers and lawyers. We even had someone from environmental sciences who is starting a custom cowboy hat shop.

The goal of this program is to help artists transition away from relying on agents or managers to build a career. The aforementioned courses will focus on topics like developing a brand message, creating videos, attracting clients and more.

For more information concerning applications or enrollment, visit the Arts Entrepreneurship Certificate homepage via the link here or just call 806-742-0700.

Throwback: See Texas Tech in 1947

 

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