Will You Still Eat At This Popular Lubbock Restaurant When It Goes Cashless?

I try not to be too much of a conspiracy theorist when it comes to things like this, but there is definitely a part of me that can't help but think that some grand design is afoot. I'll just leave it at this: I find the idea of a cashless society un-comfy.

Of course, we are a long way off from cash becoming obsolete, unless you're talking Taco Bell, which is launching a plan to go totally digital soon, according to The Takeout:

The company announced in an earnings call earlier this month that it hopes the business will eventually go 100% digital—not just for the ease of monetary transactions, but for other reasons as well.

Sorry, but you wouldn't be able to buy anything off the dollar menu with an actual dollar.

Being that Taco Bell is a franchise, there could perhaps be some regional wiggle room- if the franchise allows for it. If so, I could see Lubbock, and Texas in general, being a holdout. We tend to value personal choice a little more resolutely than other places.

So what would be the purpose of going cashless, or having a digital requirement to every transaction? According to The Taste, it's all about the (non-physical) benjamins:

Going cashless and making customers order through screens rather than with the assistance of a human being means that Taco Bell can use its technology to suggest additional items to supplement one’s order.

Why yes, I would like to add guamole. And that's how they get ya. Too bad I'll get them when I add 90 free hot sauce packets.

Taco Bell hasn't set a firm deadline for the switch yet, but with kiosks and an app already in place, it'll probably happen sooner rather than later.