With the release of Shinedown‘s new disc ‘Amaryllis’ just around the corner (March 27), the album’s first single ‘Bully’ packs an emotional punch, and now Loudwire is proud to exclusively premiere the brand-new video for the song.

The tune, an inspirational tale of overcoming bullies of all shapes and sizes in life, both metaphorically and literally, is brought to life through the video. Intertwining dramatic performance pieces of the band with scenes of bullying, the video sets up scenarios that we can all relate to whether through personal experience or an extended view through the eyes and emotions of others.

With a sweeping chorus set to the backdrop of an image of a noose swinging in the wind, the video covers both the dark side and the light at the end of the tunnel of a very serious issue from those personally impacted to others that just turn a blind eye, connecting the dots between us all.

As the video plays out a classic take on good versus evil, the evil seems to be taking over with fire and brimstone before things take a drastic change. The video culminates with a goosebump-inducing scene, but we’ll let you watch it for yourself below.

With their new video for ‘Bully,’ Shinedown succeed in delivering a rocking anthem with a serious message that truly comes to life.

Watch the Exclusive U.S. Premiere of Shinedown’s ‘Bully’ Video


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