This may be one of your best chances ever to sample some seriously next-level barbecue in Lubbock.

Let’s start at the top. Our friends at Jimenez Y Friends aren’t just good at one thing—they’ve built a reputation on doing three things exceptionally well. First, there’s their award-winning Mexican food, packed with that unmistakable, only-at-Jimenez flavor. Then you’ve got the bakery side of the operation, turning out beautiful conchas, empanadas, cookies, and more that hit both the eyes and the taste buds. And finally, there’s the barbecue—also award-winning—which has quietly become one of their most impressive offerings.

This weekend, they’re flipping the script. The restaurant itself will be closed so the entire team can focus on a special barbecue pop-up event. While that might be a bummer if you were craving one of their signature smothered burritos, it’s fantastic news if you’ve been waiting for a proper introduction to their smoked meats and unique sides.

You’ll find this Texas flavor party happening at Good Line Beer Company, located at 2611 Boston Avenue, starting at noon and running until they sell out—which, fair warning, could happen fast.

Pre-Cinco Celebration in Lubbock Features BBQ, Bakery Favorites, and A Twist

And here’s where things get even more interesting. Good Line is debuting a brand-new Mexican lager brewed with a twist—it incorporates Jimenez’s famous corn tortillas into the process. It’s a bold, creative collaboration that blends local pride, culinary experimentation, and a whole lot of flavor into one glass.

The whole event doubles as a pre-Cinco de Mayo celebration, and all signs point to it being a packed, high-energy good time. In fact, it’s got such a strong buzz that it’s already being worked into birthday plans—because if you’re going to celebrate, this feels like the place to do it.

Get there early, bring your appetite, and prepare for something special.