Is Ulta Beauty Planning Second Location in South Lubbock?

It looks like Lubbock could soon be home to a second Ulta Beauty location, and for local shoppers, that could mean more convenience and easier access to one of the nation’s most popular beauty retailers.

While Ulta Beauty has not yet made a formal public announcement, recent information circulating online and through development trackers suggests the brand is preparing to expand its footprint in Hub City.

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What We Know So Far About a Second Ulta Beauty in Lubbock

Ulta Beauty currently operates one store in Lubbock at Canyon West. According to early reports tied to commercial development activity, a second location appears to be planned for the growing Commons South area, which has been attracting new retail and restaurant concepts.

Details remain limited, and until Ulta Beauty confirms the project directly, the new store should be considered proposed rather than finalized. Although this source has proven reputable in the past:

Why Ulta Beauty Expanding in Lubbock Makes Sense

Lubbock continues to see steady retail growth, particularly in the southern part of the city. A second Ulta Beauty location would help serve a wider area, reduce crowding at the existing store, and reflect strong demand for beauty, skincare, and salon services in the region.

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Nationally, Ulta Beauty has continued expanding in mid-sized markets, making cities like Lubbock a natural fit for additional locations.

What Shoppers Can Expect From a New Ulta Location

If the second store follows Ulta’s standard format, customers can expect a wide selection of drugstore and prestige makeup brands, skincare, hair care, and fragrance. Many Ulta locations also include in-store salon services, though that has not yet been confirmed for the potential new Lubbock site.

Shoppers would also have access to Ulta’s popular rewards program, seasonal promotions, and exclusive product launches.

When Could the New Ulta Beauty Open

At this time, there is no confirmed opening date. Development timelines shared online suggest construction could begin sometime in 2026, with a possible opening later that year if plans move forward as expected.

As with most retail developments, timelines can change based on permitting, construction schedules, and corporate decisions.

What Happens Next

Until Ulta Beauty officially announces the new store, Lubbock shoppers will need to wait for confirmation. Still, signs point toward continued retail growth in the city, especially in the south Lubbock area.

If the expansion is finalized, a second Ulta Beauty would be a welcome addition for makeup lovers and self-care fans across Hub City.