I have watched several businesses being "saved" with heartfelt pleas on social media recently.

We have also done our part to get the word out to some local businesses that were on shaky ground. We read with great empathy about their lack of customers and worries about throwing in the towels. We did what we could to amplify their offerings to help them stay afloat. You know what that is called, right? It's advertising, and it works.

In both of the recent cases where we've stepped up (along with their customers and social media), the businesses have enjoyed at least temporary rebounds. I would like to say to those businesses both "you're welcome" and "have you learned your lesson?".

Photo by Tim Mossholder on Unsplash
Photo by Tim Mossholder on Unsplash

Businesses open and close every single day in Lubbock. It's impossible for Lubbock people to keep up, so if you want to stick around, find a way to advertise. I'm trying to not make this so self-serving, so if your budget is low, put a few bucks on a Facebook ad, buy a banner at your kid's ballpark, or get out and put flyers on cars (and when you get ready to step up to another level, contact us). If nothing else, be active on social media (if you're not cooking, you should be posting).

You can't expect to be a hit and stay a hit if you are not at the forefront of people's minds. Like everything else, people will soon get fatigued with "saving" their local shops and that's when they'll be in real trouble.

I certainly wish that every business out there could have at least a little success and then maybe have the option of stepping up with a large advertising campaign, but life is not fair and the competition is fierce. If you want to go into business, you have to advertise, it's a crucial part of every business strategy.

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