South Texas Suffers Crumbl Cookie Shortage Due To Mexico Resellers

When you think of highly addictive substances crossing the U.S./ Mexico Border, you probably think of heavy drugs like fentanyl or meth entering Texas from Mexico.

However, Mexico resellers are taking a highly coveted Texas item and getting nearly double the cash for their trouble. Some folks in Mexico are paying the equivalent of $70 U.S. dollars for a box of Crumbl Cookies.

I'm certainly not judging. The first time I had a Crumbl cookie, my eyes rolled into the back of my head. They are decadent and delicious and come in a wide variety of exciting rotating flavors. There's a reason they are so trendy and so in demand.

While this practice seems harmless, it is causing a bit of a problem for people who live in the Rio Grande Valley. Because of the large resell market on these cookies, people who live near the border have household limits on the number of cookies they can buy.

Yes, the demand is truly that high, with folks in Mexico lining up for hours to pay through the nose for cookies that probably aren't as fresh as they could be if they had been bought in the U.S.

The solution to this cookie problem seems simple: open a Crumbl in Mexico. Right now, Crumbl only exists in the U.S. and Canada, but it seems plausible, especially given the demand, that Crumbl could allow a franchisee to open a store in Mexico.

If I had the capital to do it myself, I'd be tempted. For now, I'm just very tempted to get a cookie after work.