Frustrated with a lack of action in response to mass shootings, protests are being scheduled for mid-April.

TIME Magazine

I'm not here to comment on the "why" of protests of all, I'm just saying its hard to be taken seriously when you schedule your protest for 4/20. Yes, 4/20, also known as the pot-smokers holiday.  Protesters should know that they're just making themselves easy targets for politicians and critics who want to dismiss their efforts.

I guess there's a long history of one holiday being covered by another, with Solstice/Yule/Saturnalia becoming Christmas chief among them. This just seems like a mistake on par with scheduling a serious discussion on April Fools Day.

Anyways, I have great respect for anyone willing to get off their computer and actually do something, whether I agree with it or not. Democracy requires foot soldiers and these folks are willing to get out there and try to make a change.  They just may want to make their "day of action" not coincide with a day to get high and play frisbee golf.